01
Audit Overview
Your store's untapped revenue potential — and how to unlock it
Why We Created This Audit
We analyzed aula-official.com the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Electronics — Gaming Peripherals stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.
4 Critical
7 Important
2 Opportunities
What We Analyzed
- UX & Conversion Design13 findings
- Technology & App StackPlatform + 3 apps
- Industry BenchmarksElectronics — Gaming Peripherals
Pages Analyzed
- Homepage findings
- Collection Pages findings
- Product Pages (PDP) findings
- Cart & Checkout findings
This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
03
UX & Conversion Findings
Page-by-page analysis with visual comparisons against top Electronics — Gaming Peripherals stores
Add a persistent search bar to the mobile header so shoppers can find any of the 50+ AULA keyboard SKUs without browsing — this is a standard navigation feature across leading gaming peripheral stores
AULA — Mobile
Keychron — Mobile
Observations
- The mobile header shows only a hamburger menu and cart icon — no search icon or input field is visible in the top navigation bar.
- A search icon does exist on the page but renders 856px below the viewport fold — effectively invisible and inaccessible to mobile visitors without significant scrolling.
- AULA's catalog spans magnetic switch, mechanical, and membrane keyboards across multiple layout sizes and colorways — making keyword search critical for buyers with a specific model in mind.
- Without in-header search, a buyer looking for the 'F75 Max' or a specific switch type must scroll through paginated collection pages to find the right product.
Recommendations
- Add a search icon button to the sticky mobile header bar — tapping it should open a full-screen search overlay with 'Search anything' placeholder text.
- Enable predictive/typeahead results so that typing a model name (e.g., 'F99') surfaces matching products before the user presses Enter.
- Ensure the search icon is positioned in the header alongside the cart icon so it is reachable with one thumb on any scroll position.
Add a trust icon strip with at least 3 USP badges — free shipping, warranty, and secure checkout — to convert first-time visitors who arrive skeptical of a brand they don't yet recognize
AULA — Mobile
Glorious Gaming — Mobile
Observations
- The homepage contains no iconographic trust badges or USP indicators in the first two scrolls — only the announcement bar text 'Official U.S. Store' and product hero images.
- Trust cues (Free Shipping, Return Policy, Secure Payment) do exist on the site but are buried in individual PDP pages and the footer — never surfaced on the homepage where first impressions are formed.
- US gaming peripheral buyers evaluating a brand for the first time look for credibility signals before engaging with the product catalog — the absence of these signals creates a friction point at the top of the funnel.
- Competitor brands in the gaming keyboard space prominently feature warranty assurance, return window, and shipping speed icons to differentiate and build confidence with hesitant shoppers.
Recommendations
- Add a horizontal icon strip below the hero section with at least 3 trust signals: 'Free US Shipping', '15-Day Returns', and 'Secure Checkout' — use simple SVG icons alongside short benefit text.
- Elevate the existing trust information (Free Shipping, 15 Day Return Policy, Secure Payment) that already exists on individual PDPs to the homepage level.
- Optionally pair the trust strip with a brief social-proof line (e.g. a customer-rating callout) once review volume builds, to reinforce credibility alongside the structural trust icons.
Add a quick-add ATC button to homepage product tiles so impulse buyers can add a keyboard directly to cart without navigating away — currently every tile requires a full PDP visit
AULA — Mobile
Glorious Gaming — Mobile
Observations
- The homepage 'New Arrivals' / 'Best Sellers' / 'Featured Products' carousels display keyboard tiles with title and price, but the only action available is a 'Quick View' popup — there is no direct 'Add to Cart' button on any tile.
- Quick View popups require an additional tap to open and another to add — creating 2 extra interactions before the cart is updated compared to a direct add button.
- For shoppers who recognize an AULA model from social media or YouTube and land on the homepage to buy, the inability to add directly from a tile adds unnecessary friction.
- The product tiles already render the correct variant and pricing information — a direct ATC action is technically straightforward to add with existing theme infrastructure.
Recommendations
- Add an 'Add to Cart' button that appears on product tile hover/tap (or is persistently visible) on the homepage carousels — clicking it should trigger the cart drawer without leaving the homepage.
- For keyboards with multiple variants (color, switch type), the quick-add button can open the Quick View modal pre-loaded with the variant selector, then allow direct checkout from there.
- Prioritize the Best Sellers section for this improvement as it surfaces the most purchase-intent products first.
Add a sticky Add-to-Cart bar to the mobile PDP so shoppers can add any AULA keyboard to cart from any scroll position — currently the ATC button scrolls out of view with no fixed replacement
AULA — Mobile
Keychron — Mobile
Observations
- On mobile, the Add to Cart button sits high on the page — once the user scrolls down into descriptions, the Features/Dimensions accordions, or the reviews, the ATC button disappears and there is no fixed replacement.
- AULA PDPs are content-rich: description, Features accordion, Dimensions accordion, a customer-review carousel, and related products — users routinely scroll well past the ATC zone while evaluating a purchase.
- No sticky bottom bar (fixed-position ATC) appears at any scroll depth — confirmed by checking all fixed-position elements after scrolling past the inline button.
- The only elements fixed to the viewport on scroll are a 'Back to top' button and the cart toggle — neither lets the shopper add the product to cart.
Recommendations
- Implement a sticky bottom bar that appears when the inline ATC button scrolls off the screen — the bar should show the product name (truncated), selected variant, price, and an 'Add to Cart' button.
- The sticky bar should hide when the user scrolls back to the inline ATC button to avoid duplicating CTAs.
- Ensure the sticky bar respects variant selection state — if a user has selected a color or style, the sticky bar ATC should add that specific variant.
Show star ratings and review count directly below the product title on every PDP to give buyers instant confidence — currently the rating widget near the title shows zero stars and no reviews
AULA — Mobile
Logitech G — Mobile
Observations
- The Judge.me rating badge directly below the product title renders '0.00 stars' and 'No reviews' for this keyboard — so the first social-proof cue a buyer sees at the decision point is an empty, zero-review state.
- AULA is clearly collecting reviews (the homepage runs a prominent 'Real Customer Experiences' section), yet those positive reviews are not surfacing as a per-product rating on the PDP — leaving the highest-intent moment with no social proof.
- Star ratings and review counts above the fold are a foundational social proof element for electronics buyers — their absence (or worse, a '0 reviews' display) undermines purchase confidence.
- Competitors display per-product star ratings alongside the product title so buyers can immediately gauge quality without scrolling.
Recommendations
- Configure Judge.me's product review widget to display per-product star ratings and review counts directly below the product title — ensure it reflects actual product-specific reviews, not a cross-product aggregate.
- If the Nova75 genuinely has zero product-specific reviews (reviews are cross-product), migrate the review collection to product-level so individual items accumulate their own review counts.
- Test the review badge across multiple PDPs to confirm it renders consistently before the fold on all product pages.
Add a BNPL option like Klarna or Afterpay to the PDP purchase zone to make the $50–$110 price point accessible without sticker shock — no installment messaging exists anywhere on AULA's PDPs
AULA — Mobile
Proposed Implementation — AULA PDP
Observations
- AULA keyboard prices range from $49 to $110+ — a price range where BNPL options (Klarna, Afterpay, Sezzle) meaningfully reduce purchase hesitation for budget-conscious US shoppers.
- No installment, EMI, or BNPL messaging appears anywhere on the PDP — the purchase zone shows only price, variant selector, quantity, and the ATC button.
- US consumers are accustomed to seeing 'Pay in 4 installments of $X' messaging near product prices for electronics in this AOV range — its absence is a missed conversion opportunity.
- BNPL integrations for Shopify stores are free to install (gateway fees apply only on completed purchases) making this a low-cost, medium-effort conversion improvement.
Recommendations
- Install Klarna or Afterpay as a Shopify payment app and enable their on-page messaging widget — this adds a single line below the price showing 'Pay in 4 interest-free installments of $X with Klarna'.
- Ensure the BNPL messaging appears on all PDPs priced above $40, covering the full AULA keyboard range.
- Test that the BNPL option also appears in the cart and at checkout to maintain consistent messaging throughout the funnel.
Add a Buy Now button alongside Add to Cart to let high-intent buyers skip the cart and go straight to checkout — single-product purchasers are a key segment for gaming keyboard buyers
AULA — Mobile
Keychron — Mobile
Observations
- The AULA PDP purchase zone has only a single 'ADD TO CART' button — there is no 'Buy Now' or 'Buy It Now' button that takes the user directly to checkout.
- For buyers who have already decided on a specific model and visited the PDP with intent to purchase, forcing them through the cart page adds an unnecessary step and an additional decision point where they can abandon.
- The cart page does offer Shop Pay and Google Pay express checkout — but these are only accessible after going through the cart first.
- A Buy Now button natively present on the PDP would allow direct checkout for users who don't want to browse further, reducing the funnel from PDP → Cart → Checkout to PDP → Checkout.
Recommendations
- Add a 'Buy Now' button positioned directly below or next to the 'Add to Cart' button on all PDPs — it should trigger the native Shopify checkout with the selected variant.
- Style the Buy Now button as a secondary action (outlined or lighter weight) to maintain Add to Cart as the primary CTA, while clearly labeling Buy Now for high-intent users.
- Ensure Buy Now respects the currently selected variant and quantity, passing those parameters directly to checkout.
Place trust badges for free shipping, return policy, and secure payment within the PDP purchase zone — currently they sit far down the page near the footer, well outside the add-to-cart decision area
AULA — Mobile
Glorious Gaming — Mobile
Observations
- AULA does carry 'Free Shipping', '15 Day Return Policy', and 'Secure Payment' messaging — but it appears far down the page near the footer, while the Add to Cart button sits near the top — placing these reassurances well outside the purchase decision zone.
- The only trust text near the ATC button is a plain-text line 'Free Shipping on all orders.' — present, but not visually prominent or iconographic.
- US electronics buyers making a $50–$110 purchase expect to see return policy and secure payment reassurance within the ATC zone — without scrolling past product descriptions and reviews.
- Moving trust signals closer to the purchase decision point requires a minimal layout change — adding the existing trust icon section as a block immediately below the ATC button.
Recommendations
- Relocate the 'Free Shipping / 15 Day Return / Secure Payment' icon row to appear directly below the ATC button on all PDPs — ideally within 200px of the button.
- Replace the plain-text 'Free Shipping on all orders.' line with the full three-icon trust block for greater visual impact and credibility.
- Consider adding payment method icons (Visa, Mastercard, Shop Pay, Google Pay) as a fourth trust signal to reinforce checkout security.
Add a delivery estimate to the PDP purchase zone so US buyers know when their keyboard will arrive — the absence of any shipping timeline removes a key purchase trigger for time-sensitive orders
AULA — Mobile
Logitech G — Mobile
Observations
- The AULA PDP purchase zone shows no delivery estimate, shipping timeline, or dispatch window — shoppers have no indication of when their order will arrive before proceeding to checkout.
- The only shipping-related content on the PDP is the generic 'Free Shipping on all orders.' line — it confirms free shipping exists but provides no timing information.
- US consumers — especially those buying gaming keyboards as gifts or for an upcoming event — factor delivery timelines into their purchase decision. No estimate creates hesitation.
- Even a static message such as 'Ships within 1–2 business days' or 'Estimated delivery: 5–7 business days' would address this gap without requiring real-time API integration.
Recommendations
- Add a static delivery estimate line near the ATC button: 'Ships within 1–2 business days | Estimated delivery: 5–7 business days' with a shipping icon.
- As a future enhancement, consider a zipcode-based delivery estimate widget (like those used by major US electronics retailers) that shows personalized estimated delivery dates.
- Ensure the delivery messaging is consistent with what is shown in the cart and checkout confirmation pages.
Replace the bullet-list Features accordion with a proper specifications table so tech-savvy gaming keyboard buyers can compare layout, switch type, connectivity, and dimensions at a glance
AULA — Mobile
Proposed Implementation — AULA PDP
Observations
- The AULA PDP's 'Features' accordion contains 4 bullet points of marketing copy (e.g., 'Tri-mode connection with long battery life') — not a structured specifications table with labeled rows.
- The 'Dimensions' accordion shows only package dimensions ('13.98" x 7.76" x 3.36"') — no keyboard dimensions, switch type, actuation force, polling rate, or compatibility information.
- Gaming keyboard buyers comparison-shop on specific technical parameters: switch type, actuation distance, layout percentage, connectivity modes, battery capacity, polling rate — none of these appear in a scannable format.
- A structured specs table (Label | Value format) allows buyers to quickly confirm a keyboard meets their technical requirements without reading marketing paragraphs.
Recommendations
- Create a 'Technical Specifications' section with a two-column table layout listing all key specs: Layout, Switch Type, Connectivity (Bluetooth/2.4GHz/USB-C), Battery Capacity, Polling Rate, Key Count, Dimensions, and Weight.
- Ensure specs are product-specific (not generic across all models) — the Nova75 has a TFT display and gasket mount that should be called out in the spec table.
- Place the specifications section above or alongside the Features accordion so it appears earlier in the page scroll — tech buyers scroll for specs before reading marketing copy.
Add payment icons and a security badge directly below the checkout button in the cart to give buyers final confidence before committing — the checkout area currently has zero trust signals
AULA — Mobile
Proposed Implementation — AULA Cart
Observations
- The cart page checkout zone shows: a free shipping text line, the 'Checkout' button, and the express checkout options (Shop Pay, Google Pay) — with no payment method icons, security badge, or guarantee text anywhere nearby.
- Express checkout options (Shop Pay, Google Pay) are present and visible — but the absence of accepted payment method icons (Visa, Mastercard, Amex, PayPal) leaves shoppers uncertain about which cards are accepted.
- A 'Secure Checkout' badge or lock icon near the checkout button is a standard pattern for US e-commerce — its absence at the highest-intent moment in the funnel is a missed trust opportunity.
- The cart has a subtotal and shipping line but no reassurance about payment security or accepted methods — the first time buyers see payment options is after clicking Checkout.
Recommendations
- Add a row of payment method icons (Visa, Mastercard, Amex, Discover, Shop Pay, Google Pay, Apple Pay, PayPal) directly below the Checkout button.
- Add a 'Secure Checkout' badge with a lock icon alongside the payment icons to reinforce that card data is protected.
- Consider adding a brief trust tagline ('All transactions secured by Shopify Payments') to address security concerns at the point of commitment.
Show a 'You're saving $X' summary line in the cart order summary to reinforce the value of active discounts and motivate cart completion — no aggregate savings display exists on AULA's cart page
AULA — Mobile
Proposed Implementation — AULA Cart
Observations
- AULA's cart shows Subtotal, Delivery Charges (Calculated at checkout), and Estimated Total — but no line showing the total discount applied relative to the original price.
- Multiple AULA keyboard PDPs have active sale prices (e.g., $75.99 sale vs $79.99 regular) — buyers who added multiple discounted items have no visibility into their total savings in the cart.
- Displaying 'You're saving $X on this order' reinforces the buyer's sense of getting a deal at the moment they are deciding whether to complete checkout.
- The absence of a savings summary also means any promotional effectiveness is invisible to the buyer — undermining the sale pricing strategy.
Recommendations
- Add a 'You are saving $X' or 'Total savings: $X' line in the cart order summary section, positioned between the subtotal and estimated total.
- Calculate this value dynamically as the sum of all per-item discounts (original price minus sale price for each item in cart).
- Style the savings line in green with a percentage badge to make it visually prominent — this turns the discount from a passive detail into an active conversion trigger.
Add a collapsible coupon field to the cart so buyers with promo codes can apply them before checkout — currently there is no discount code entry point on the cart page at all
AULA — Mobile
Proposed Implementation — AULA Cart
Observations
- The AULA cart page has no visible coupon or discount code input field — buyers who received a promo code from AULA's social channels or email have no way to apply it before clicking Checkout.
- The coupon field is accessible at the native Shopify checkout stage, but by then many users may have already abandoned thinking their code isn't valid.
- Visibility of a coupon field in the cart is a double-edged sword: an open field prompts code-hunting; a collapsed 'Have a promo code?' link is the best-practice middle ground.
- Competitors in the gaming peripheral category typically provide a coupon entry point in the cart order summary section.
Recommendations
- Add a collapsible 'Have a discount code?' link in the cart order summary — clicking it expands a text input and 'Apply' button, minimizing distraction while remaining accessible.
- Avoid displaying an open coupon field by default as this prompts buyers to leave the cart to search for codes, increasing abandonment risk.
- Ensure any applied discount is reflected in the Total Savings line (cart_f2) for a consistent order summary experience.
04
App Ecosystem
What's installed vs what's missing from best-in-class Electronics — Gaming Peripherals stores
Present (3)
Judge.me Reviews
Reviews & Social Proof
Review widget installed and collecting reviews; surfaced on homepage. Not yet shown as a star rating above the fold on PDPs.
Shop Pay
Express Checkout
Accelerated checkout enabled in cart alongside Apple Pay.
Shopify Payments
Payments
Cards, PayPal, Apple Pay, Shop Pay enabled.
Missing (6)
Email / SMS Capture (Klaviyo) Critical
Lifecycle Marketing
💰 Recover lost visitors
Near-universal across leading US D2C electronics & gaming stores
Upsell / Cross-sell (Rebuy / ReConvert) Critical
AOV Growth
💰 Higher AOV
Common across category leaders for cart & PDP cross-sell (keycaps, switches, wrist rests, cables)
Site Search & Collection Filters (Searchanise / Boost) Recommended
Findability
📈 Faster product discovery
Standard on multi-SKU electronics catalogs
Loyalty / Rewards (Smile.io / Yotpo) Recommended
Retention
🔄 Repeat purchase
A strong fit for gaming audiences; common among peripheral brands (e.g. Razer Silver)
BNPL (Shop Pay Installments / Affirm) Recommended
Payment Flexibility
📈 Lower price friction
Common for $70+ electronics in the US
Support Chat (Gorgias / Shopify Inbox) Nice-To-Have
Customer Support
✨ Pre-sale assistance
Common across category leaders
App Stack Assessment
AULA's app stack is intentionally lean today: Judge.me for reviews and Shop Pay for express checkout sit on a clean Shopify base. The biggest near-term opportunities are additive — capturing visitor emails before launch traffic arrives, growing AOV with cart/PDP cross-sell (a natural fit for a peripherals catalog), and making the multi-SKU catalog easier to search and filter. Each maps directly to a conversion gap identified in this audit.
Confidential — Prepared for AULA by Growisto | June 2026